Natural Capitalism: Creating the Next Industrial Revolution,
I wish Natural Capitalism were required reading for all engineers, businesspeople, and politicians. This book provides a blueprint for a worldwide business revolution that could go a long way toward providing a sustainable future for our children. Natural Capitalism explores changes that could reduce our current use of resources (the “natural capital” of the planet) by factors on the order of 10 to 1, without reducing our standard of living, by applying existing technologies and redirecting the way we do business. A rational, well-documented book with many case examples, it was written by three well-respected members of the ecological movement, including founders of the Rocky Mountain Institute. Highly Recommended!


